Anchovy is the helper for the person sitting in the model home. It remembers what each buyer cares about most, nudges you before someone goes quiet, and writes emails and texts that sound like you.
Every morning is a fresh tin: the three people who need you most, and why.
Buyers don't buy houses. They buy a better version of their life. Anchovy is built on that one idea.
Where a buyer is now, and where they want to be. Every profile keeps both in front of you, right next to the one thing they want more than the money.
Each morning Anchovy lists who needs you and tells you why. Never "just checking in." Always a real reason to move forward.
Texts, emails, and captions start from ready-made templates, then get rewritten in your voice. Say it strong, say it short, and let it land.
Everything the job really needs, and none of the extra stuff a big CRM piles on.
Point the camera at a handwritten sign-in sheet or a realtor's business card. Anchovy reads the names, numbers, and emails and builds the record. No typing on a Saturday afternoon with a family waiting.
Every buyer, from first visit to move-in, on one board. Anchovy spots who is about to go cold and tells you what to say, so every follow-up has a point.
Twelve building stages come ready to go. Each one has an email written to help the buyer feel the progress, with the feeling first and the details second. Rename the stages, rewrite the updates, and add or remove steps until the board matches exactly how your company builds and sells. Tap a stage, add a photo from the lot, and send.
This is just a starting set, built around how a buyer feels the build. Rename them, put them in a new order, or rebuild the whole list. The stages, the emails, and the texts that go with them all fit your company's way of working, not the other way around.
Anchovy puts every realtor who sends you buyers on a live leaderboard. You can see who sends the most, who is moving up, and who has gone quiet. Scan a card, log every call or text, set a weekly goal, and get a script that is better than "just checking in." The names at the top are the ones worth taking care of this week.
Pick a goal, answer two quick questions, and get a post or an email in your voice. Put your own brand on all of it: your name at the top, your sign-off at the bottom, and no Anchovy name anywhere.
Every email and text is a template you can change. Edit the words, pick the stage that sends it, and shape the whole set. Already built an email in another tool? Paste in the HTML and Anchovy sends it just the way you made it, with your sign-off and brand in place.
Anchovy works on your Mac, so you can call or text any buyer without picking up your phone. The call and text go through your iPhone, and each one is saved to the right contact on its own.
No levels, and no "pro" features held back. Try it free, then pay $5.99 a month through the App Store. Teams buy seats on the web.
Billed by Apple. You won't be charged until the trial ends, and you can cancel from your Apple ID settings any time.
Start the free trialAt least three seats. Managers and admins use seats too. Billed on the web, and you can cancel any time.
Start a teamOpen it, see who needs you, and go be the person someone trusts with the biggest purchase of their life.